Apple’s goal is to make iPhone “the largest AR platform in the world”. Apple Hedges Bets With ARĪs well as showing a clear investment in VR, Apple is also laying its cards on the table regarding AR (Augmented Reality). This is big news for events because VR experiences both at events and for remotely viewing/attending events will become more of an expectation than a novelty. We’re not saying Apple is always right… But the track record is pretty good.īy nudging VR over the tipping point, Apple will bring VR into the daily lives of the many, either through its own products or indirectly through the raft of tech companies that follow in the giant’s footsteps. Just like it did with digital music (iPod), smartphones (iPhone) and the tablet computer (iPad), Apple has once again stoked the fires of technological advancement and cemented VR as the next big thing. This is Apple’s way of saying, “VR is going mainstream as of now”. However, the announcement from Apple changes everything. VR has been creeping into events for a few years but as we predicted in our 2017 Event Trends Report, we’re now seeing an explosion of new VR applications both at events and for experiencing events remotely. Ready to fully support VR straight out-of-the-box (separate headset required), the iMac Pro will initially set consumers back the princely sum of $4,999. With this, Apple has also announced its most powerful machine ever, the iMac Pro. The update will also allow users to plug in extra hardware to increase graphics capability on machines that aren’t up to spec. Apple hasn’t mentioned support for Facebook’s Oculus Rift headsets at this stage. In short, High Sierra will bring with it native virtual reality support for VR headsets like the HTC Vive, as well as support for various game engines. High Sierra is an extension of OS X Sierra with greatly increased capability for VR. The crux of the VR announcement is an update to the Apple Mac operating system, which Apple is calling High Sierra. At this year’s WWDC (Worldwide Developer Conference) in San Jose, Apple is talking VR (Virtual Reality). When Apple speaks, the world sits up and listens.
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